Advice for Vendors: Prove Direct Monetary ROI

For this week's episode of Lifers, Chrissy recorded live with Terri Meier, Assistant Vice Chancellor for Revenue Cycle at UAMS, at the HFMA Revenue Cycle Conference in Dallas. Together they pull back the curtain on the $300 billion part of healthcare nobody wants to talk about.

Dive into the Granola notes from this episode: https://notes.granola.ai/t/b25d9642-3266-4bd0-bfb8-d119f7c7f8c0-008umkv4 

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Join Christina for an upcoming webinar:

•⁠  ⁠5/19 - What will AI do for employer healthcare and benefits with Garner Health - ⁠https://streamyard.com/watch/sQfWpwRzMqWE⁠

•⁠  ⁠⁠6/3 - Privacy, AI & the future of HIPAA with the former founding director of ONC - ⁠https://streamyard.com/watch/bzW4sh8WAPyS⁠

•⁠  ⁠⁠6/18 - Not everyone can access the top 1% of physicians. Will AI change that? - ⁠https://streamyard.com/watch/P8xj5Nmbt543

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Thanks to our sponsor Smarter Technologies, a leading AI-powered revenue management platform that combines proprietary clinical agents, human-in-the-loop AI agents, clinical ontology, and global financial and administrative services. The company enables healthcare organizations to automate the entirety of their administrative and financial workflows—helping optimize operational outcomes, reduce costs, and improve patient experiences. For more information, visit www.smartertech.com
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LINKS:
HFMA: https://www.hfma.org/ 
HFMA Revenue Cycle Conference 2026: https://www.hfma.org/revenue-cycle/hfma-revenue-cycle-conference-tackles-issues-big-and-small/ 
Second Opinion Rev Cycle piece: https://secondopinion.media/p/why-revenue-cycle-is-the-first-smash-hit-application-for-ai 
Smarter Technologies: https://www.smartertech.com/ 

Chrissy Farr on YouTube: https://www.youtube.com/@LiferswithChristinaFarr 
Chrissy Farr on Instagram: https://www.instagram.com/cfarr/ 
Subscribe to the Second Opinion Newsletter: https://secondopinion.media/ 
Chrissy’s Book: The Storyteller's Advantage: https://www.chrissyfarr.com/books 

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FOLLOW:
Terri:
https://www.linkedin.com/in/terri-meier-chfp-crcr-lssgb-07a7a8a/ 

Chrissy:
https://www.linkedin.com/in/christinafarr/ 
https://x.com/chrissyfarr 

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TIMESTAMPS:
(00:00) Preview
(01:03) Intro
(02:17) Terri Meier and her 43-year career
(04:13) Shifting focus back to the patient financial experience
(07:15) Integrating revenue cycle into C-suite strategic dialogues
(08:27) Navigating the battle of the bots in claims denials
(12:28) Moving from manual tasks to AI orchestration and strategy
(14:57) Creating new job descriptions for the innovative biller
(16:59) Evaluating vendor signals and performance-based business models
(19:03) Addressing financial headwinds in rural and safety net hospitals
(21:59) Transforming the registration team into proactive pre-billers
(23:57) The transparency gap in payer adjudication and revenue leakage
(25:27) Navigating the rise of healthcare consumerism and patient liability
(28:55) Closing the collection gap and verifying actual vendor ROI
(32:15) Wrap