Brand Deals - What Are You Selling On?

When I dropped out of college, my instructors told me I wouldn't be anything without this piece of paper in the industry. So at that moment, I was doing music videos, weddings, engagements, all this stuff. And so I came across one creator by the name of Ronnie Banks and I was helping manage his content strategy on YouTube. He had just got hit up to do a brand deal with Coca-Cola. A switch flipped in my head where I said, this is gonna be the future of how brands communicate their products with the world. That's what I focused on and I bet on.