A la carte pricing and dynamic models

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts happening in the fitness industry today: the evolution of the gym into a health hub.

Joined by Jaclyn Hughes (Ultimate Training Solutions), Tim Gray (Health Optimisation Summit & The Biohacker), and Rez Barad (House of Fitness), the panel examines how fitness, longevity, biohacking, and preventative healthcare are beginning to converge.

As consumers return to gyms with wearables, health data, and a greater awareness of their own health, operators are being challenged to rethink the role of the fitness facility. Members are no longer just looking for workouts — they're looking for guidance on sleep, recovery, longevity, and overall health outcomes.

The discussion explores how operators can integrate health-focused services while still delivering the fundamentals that matter most: strength training, movement, recovery, and education.

The panel also dives into the growing knowledge gap between consumers and coaches, the rise of longevity-focused training, and how gyms could play a much larger role in the preventative health ecosystem.

From wearable data and biohacking trends to new membership models and health services, this conversation explores what the next generation of fitness facilities might look like — and what operators should prioritise as the industry evolves.

This episode is Part 1 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness.

In this episode, we cover:

• Why gyms are evolving into health hubs • The rise of longevity, biohacking, and preventative health • The growing knowledge gap between consumers and coaches • Why strength training, sleep, and recovery remain foundational • How wearable data is reshaping consumer expectations • The opportunity for gyms to play a role in preventative healthcare • Why operators may need to shift from tracking visits to tracking outcomes

👉 To learn more about Jaclyn Hughes, click here: https://www.linkedin.com/in/jaclynhughes/

👉 To learn more about Tim Gray and Health Optimisation Summit, click here: https://www.healthoptimisation.com/

👉 To learn more about Rez Barad and House of Fitness, click here: https://www.houseoffitness.co.uk/

👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR

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0:00 Welcome to LIFTS Live at PerformX 1:40 The Gym as a Health Hub: Why the Industry Is Changing 6:30 Longevity, Biohacking & the Future of Fitness 10:15 Premium vs Accessible Health Services in Gyms 15:00 Biohacking Trends and the Evidence Debate 19:45 The Knowledge Gap Between Consumers and Coaches 23:00 The Foundations: Strength, Sleep & Recovery 30:00 The Opportunity for Gym Operators 33:30 The Future of Gym Pricing & Membership Models 40:15 Final Takeaways: Education, Health & the Next Era of Fitness