How to Measure Demand Creation and Declared Intent Landing Page Conversion Rates

The work that my company is focused on right now is collecting a lot of this data to bring data-driven insights to you. That's gonna improve how you actually measure demand creation and you're gonna be able to show your team and your executives that it doesn't actually impact conversion rates. And so that's what we're here to do So first off what the what the structure of this is we call it a lab report. It's similar to what in a in like the medical industry would be like a scientific report or even like as far as a clinical trial This is based on statistical significance. The hypothesis was that we're going to test to validate whether or not adding self-reported attribution