Elevate with Robert Glazer cover image

Derek Sivers on Changing Your Mind and Saying No

Elevate with Robert Glazer

00:00

The Sunk Cost Bias

The Ted Conference costs, I think, $7,500 to attend. "I don't feel like schmoozing for three days and listening to other people talk," he says. The writer has learned not to fall victim to the sunk cost bias.

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