Brian Zisook, co-founder of AudioMack, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMack carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMack has democratized music access globally. Brian also tackles broader themes around music marketing, fan engagement, the importance of community and regional identity in music, and the current shortcomings in artist management and industry practices—all while offering thoughtful insight and practical advice for creators navigating today’s music landscape.
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00:00 - Introducing Brian Zisook from Audiomack
00:22 - What Is Audiomack?
01:02 - The Genesis of Audiomack in 2012
02:17 - Early Days and DJBooth Crossover
02:43 - Shaping a Platform for Independent Artists
03:43 - Audiomack’s Focus on Hip-Hop and Global Growth
05:19 - Why Africa Chose Audiomack
07:27 - Building Communities Through Localization
09:39 - Regional Music Curation in the U.S.
10:54 - Global Misconceptions About African Music
13:01 - Where Audiomack Fits in the Artist Marketing Mix
14:53 - Investing in Human Curation
16:49 - The Audiomack Tastemaker Program
20:10 - Solving Artist Discovery and Engagement Problems
22:38 - The Future of Audiomack and Global Expansion
25:32 - Audiomack vs Full-Catalog Streaming Giants
27:39 - Favorite Emerging Music Marketing Tactics
30:12 - The Power of Fan Clubs and Direct Artist Access
36:13 - Marketing Advice for Artists in Emerging Markets
38:42 -
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