The Power of Writing in Investment Decision Making

Chris Mayer is the founder of Woodlock House Family Capital and the author of 100 Baggers: Stocks that Return 100-to-1 and How to Find Them. He has written several other books and formerly wrote an investingnewsletter which led him to travel the world seeking investment ideas. 

Studying the universe of 100 Baggers has led Chris to a clear set of investing principles which mean his universe of investible ideas is extremely limited and his fund owns just 11 stocks.

Our discussion covers his respect for family owned businesses, his emphasis on corporate culture and his focus on the very long term. He even rejected aninstitutional investor as a client because they wanted monthly performance.

Show notes

Behind the Balance Sheet is a fundamental investing podcast for serious investors. Each episode dives intohow real‑world investors source ideas, build conviction and manage their portfolios.

You’ll hear frameworks for analysing industries, understanding business models, and thinking about risk, behaviour and incentives, so you can refine your own process rather than copy stock tips.

For full show notes, transcripts and additional resources, visit our ⁠⁠⁠website⁠⁠⁠.

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