197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
00:00
The Link in Feed Ads Aren't Going to Work for You.
The goal is to create content that's optimized for native consumption. For people on linked in ads, the average clickter rate is about point four%. So instead of doing that, you could put it in the feed where most people consume stuff, but they don't click as much. You need to think more like a content creator than a le gen marketer. And so those are the insights when you put things and optimize for the feed.
Play episode from 42:33
Transcript
