Ad Reach and Correlation With Inbound Business Requests

One thing i wouls like to look at is attribution versus correlation. And other correlations that you can look ot are things like employee organic sharing in inbound business requests. It's just really first asking what the hypothesis is. I think that is critical before you go and do a data dicg to figure out what’s going on. As you need to ask a data hypothesis before, otherwise you will spend hours in spread sheets and your c r m looking for any noise instead of signals within your data.