Channel as Protection Versus Amplifier of Hype

Most businesses don't buy their AI services directly from OpenAI or Google—they buy it through a massive, invisible distribution network called "the channel." Victoria Durgin and Katie Bavoso of Channel Insider join Corey and Grant to explain how this hidden industry works, why AI is shaking it up unlike anything before, and what it means for businesses trying to adopt AI in 2026.

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Channel Insider: https://channelinsider.com