The Future of the Custom Acquisition Model?

A, how would you think about that if you're in that seat to day as professional str da? A, over the past five years, i have done a a analysis on probably over 30 different companies that run this type of engine. And what i continue to find is that they, if you ctally look and make a logical decision about whether the custom acquisition costs is worth that execution, oftentimes is not. But overtime, i see the the effectiveness of that model continuing to decline, if it doesn't evolve.