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Ep. 263: Meir Statman Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Mental Accounting

Mental accounting is right in the sweet spot of where people often go wrong, isn't it? God planted mental accounting in us, or evolution planted mental Accounting in us, not to spite us, but to help us. It becomes harmful when we get to misuse it. And so when I buy that stock for 100, then it goes to 60. That really is a bad thing to do.

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