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Matt Howard on the impact of Apple's end-to-end encryption on customer sentiment

Business of Tech: Daily 10-Minute IT Services Insights

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The Future of Digital Sovereignty

Apple is allowing users to encrypt their iCloud backup and control the key. It's not just Apple with iPhone backups: Google, Amazon, Azure are all doing variations of the same thing. Both consumers and businesses alike are starting to ask themselves if they should put sensitive information in public cloud infrastructure that isn't encrypted.

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