Eric Balchunas on the Vanguard Effect
Masters in Business
00:00
The ETF Mafy - What Do You Do?
The e t f industry was just starting to ramp up in the nineties. How did you drive this company into putting a greater emphasis on e t f and treating them as distinct from mutural funds? I tried all kinds of ways, which is sort of, i could relate to bogle trying to sell index funds in the seventies and eighties when no one was really interested. But over, over timew we made some headway. And ultimately it was like a wave that just finally broke.
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