Brand Film as Product Launch: Strategy and Script

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW

Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries.

Follow Craig:

https://www.instagram.com/craigfranciscreative/ 

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Timestamps:

00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight

00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls

00:30:08 – Corporate Games, Communication, and Structure

00:40:13 – Stories that Create a Feeling

01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW

01:06:39 – Reaching the Consumer Through Content & Social Strategy

01:12:15 – USA Manufactured Products & Brand Experience

01:20:27 – Becoming a Hunting Influencer … the Right Way

01:37:08 – Marketing Strategies with Releasing Bows

01:44:45 – AI, 3D Models, and the Real Deal

01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role

02:06:38 – Up and Coming Influencers in Hunting

02:10:50 – Cam’s Legacy within the Hunting Industry

02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade

02:20:33 – Wounded Archery Animals: Processing the Feel of Failure

02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed

02:47:34 – The Acquisition of Status

02:52:41 – Website & Social Media Optimizations

02:59:40 – Final Thoughts

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