What if you could manage 360+ units with no W2 employees??
That’s exactly what Matt Luke is doing in Sioux Falls. In this episode, we break down his lean, AI-powered property management model - from AI leasing agent “Serena” to AI maintenance coordinator “Max,” automated workflows in AppFolio and LeadSimple, and a vendor-first partnership strategy that keeps his margins high.
- 00:00 - Intro
- 02:19 - Matt’s backstory
- 04:42 - “No employees” explained
- 06:35 - Pre-leasing playbook
- 09:35 - The lean tech stack (including Haven.ai - https://www.usehaven.ai/)
- 13:23 - AI leasing agent ‘Serena’
- 15:36 - AI maintenance agent ‘Max’
- 18:00 - Sponsor - Crane
- 23:08 - Owner comms automation
- 26:29 - Accounting without a bookkeeper
- 28:53 - Application screening workflow
- 30:43 - Process philosophy
- 34:02 - AI tools that fell short
- 38:09 - Margins & unit economics
- 40:38 - Delinquency & evictions
- 45:53 - The vendor partnership model
- 50:46 - Touchless move-in
- 52:58 - Inspections at scale
- 55:05 - From property manager to wealth advisor
- 01:03:06 - Pricing, adoption & upsell ideas
- 01:05:42 - Wrap-up
We dig into how he pre-leases units 90 days out, runs daily bank recs without a bookkeeper, automates owner communication, and keeps friction out of the system (his word, not mine).But here’s the part that really stood out: Matt doesn’t just do property management. He positions himself as a wealth advisor, moving owners from day-to-day oversight into true asset management.
Learn more and connect with Matt here:
Learn more & connect with me here:
