Tyler Bainbridge is the founder of Perfectly Imperfect, a social magazine and app with 400,000+ users built to help people discover culture outside of algorithms. In this episode, we get into how he grew the platform from a free newsletter to a business attracting guests such as Charli xcx, Francis Ford Coppola and The Rizzler.
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Perfectly Imperfect
Website: https://www.pi.fyi/
Instagram: https://www.instagram.com/perfectlyimperfect
Tyler Bainbridge
Instagram: https://www.instagram.com/tubbytyinthetub/
LinkedIn: https://www.linkedin.com/in/tylerbainbridge
X: https://x.com/tubbytyinthetub
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Timestamps
00:00 Introducing Tyler Bainbridge
01:23 Escaping the algorithm
07:41 Leaving Substack to build a unique platform
12:32 Growing to over 400,000 users
16:21 Biggest milestone guests
19:40 How Perfectly Imperfect makes money
22:28 The meaning of community
29:02 Building a dedicated team
31:20 Building the platform we’ve always wanted
34:54 The challenge of scaling a subculture
40:18 The refusal to optimize
45:19 The importance of good editorial
50:42 Building the next Tumblr, also Vice
