S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.
Ecom Gold
00:00
The Impact of 100 Thieves on the Gaming Industry
Do you think the audience knows and or cares that each of those brands is owned by the same entity? It's definitely to the I would say is definitely a net positive for sure. 100 Thieves acquiring a high ground company started by two really young awesome dudes entrepreneurs, now expanding to becoming one of the biggest keyboard brands of 2023. Likewise with like JUVI and JUVI's trajectory where we started this energy drink was really like hey there's just nothing in the market that really makes sense. So yeah, I mean, I would say it's been an amazing net positive for these brands to be part of like the 100 Thieves family.
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