
S2 E40 - Sales Wants Demand, Not Leads (Audience Question)
Stacking Growth | The B2B Marketing Podcast
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Are You Using a Linkton Ad Platform?
Instead of running a new experiment and needing more money, should we go and look at something thatt's not performing? So maybe using that data that we saw earlier on the legen, i've got a hundred leads from this campaign. I haven't had a good conversation, maybe we pause on that for a month and try something different with it. Maybe doing something along those lines where it's just repurposing existing funds instead of going in and trying to create something that new. And then having marketing asking why you're telling them to expand their budget on something that's not proven? Yes? They probably don't even know how much the leads are costing, right? Like the y
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