Earn the Right to Spend Generously

Will Guidara is a restaurateur, hospitality expert, and author.

What does it take to become the world’s best restaurant? In an era of extravagant dining and over-the-top experiences, the answer might be simpler than you think. So what actually separates the best from the rest?

Expect to learn the biggest differences between service and hospitality, how Will went from #50 in the world to #1, how to operationalise magic and why most companies forget the human they are supposed to serve, which tricks of hospitality from well known restaurants most people probably overlook or don’t notice, what the one thing I should get right if you want to run a successful restaurant is and much more…

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