Raise your hand if you hate sales.
It's probably the most common thing that people struggle with when they're building a small agency. It's also the most important part of building any business. Because if you don't have sales, you don't have a business. You have a hobby.
People hate sales, they feel icky. They feel like they're not very good at it. They don't want to pressure people. They don't want to even learn sales techniques because sales techniques feel icky.
Believe me, I feel the same way. I hate sales. In fact, I could argue that the entire no BS agency business model and all the authority I built online was all my attempt to avoid selling.
And in many ways it did.
Today, I’m sharing how we turned that long, laborious, awful sales process that most small agencies go through to try to close a client into a simple 15 minute conversation and we close people on the spot.
Tune into this episode to hear:
- How a fit call eliminates chasing leads with free meetings, calls and proposals and gets you to the sale faster
- Why free consultations don’t work and give you the icky sales feel
- How the fit calls leads to a clear, specific next step that the client pays you for
- The three parts of the non-sales sales conversation
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