Lisa Haushofer, "Wonder Foods: The Science and Commerce of Nutrition" (U California Press, 2022)
New Books in Science, Technology, and Society
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The Success of the Yeast for Health Campaign
Before becoming East for health Fleischman's yeast already had a long history of drawing on nutritional scientific developments for its marketing. And they changed all the time so in the late 19th century there is a lot of emphasis on the wholesomeness and digestibility of the bread that is baked with Fleischman’s yeast. In the early 20th century after the passing of the pure food and drug act in 1906 the language of purity appears but then sales grind to a halt. This is the moment where you see the focus shift away from the medical and scientific authority and towards the consumer and the marketing strategy. The company analyzes the essays and uses what the consumers have said to sort
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