How do I write selling documents differently to development documents?

In developing our stories and scripts, we have probably written some combination of treatments and loglines and outlines. Some of us have probably even sent these development materials out to producers or agencies when "selling" a project — as a step towards getting someone to read or *gulp* produce your material. If so… have you written them differently? Should you have? You probably should have...

In this final part from the epic recording on short documents, Stephen explores how we should craft the words on the page and structure these documents differently when they are to sell the project as opposed to develop the project. Something that Chas and Stu badly need to hear, learn and apply right now.

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