When to Spend on Engagement Campaigns

Ralph recommends shifting spend to engagement when CPAs for engaged audiences are below KPI.

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Stop guessing. Get the blueprint you need to scale fast.

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Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.

We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.

We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.

In This Episode:

- Analyzing audience segments in Meta

- The "Five Horsemen" funnel strategy

- Meta’s limitation in using lead events for sales campaigns

- Leveraging reach campaigns in Meta ads

- The creative diversification strategy for boosting engagement

- Transforming well-performing organic reels into ads

- Running ads to earn trust versus increasing sales

- Using Meta’s campaign data as directional data

Mentioned in the Episode:

Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/

Partner With Our Marketing Experts: https://www.tiereleven.com/apply