Reflections on Apple failures and learning

Tim Cook acknowledges product failures at Apple and frames them as learning opportunities that shaped future work.

Play episode from 41:01

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Send us a text!

This week: We’re heading back to the Moon (with iPhones in tow!), Tim Cook might actually become Tim Cook™, and iOS 27 could finally fix autocorrect once and for all.

Plus: Apple randomly drops the price of the XDR display, a must-know iPhone video trick you’ll actually use, and the unbelievable story of Apple employee #8, the man who never left.

And to wrap it up — ERF relives his surreal Stand By Me live experience… the full story!

Sponsors

NordStellar

Most companies only act after a breach. Be the one that’s prepared. Defend your business with NordStellar. Unlock your 10% discount on NordStellar with the coupon code cultcast-10-NORDSTELLAR at https://nordstellar.com/cultcast.

Squarespace

If you’ve been thinking about building a website — or rebuilding one that hasn’t aged well — head to Squarespace.com/cultcast for 10% off your first purchase of a website or domain with code CultCast at checkout.

CultCloth

Keep your gadgets, glasses, and more sparkling clean with CultCloth, premium grade cleaning cloths available only at CultCloth.co.

Support the CultCast!

Fork over $5 a month, show papa ERF you care, at support.thecultcloth.com.

You can also go to unfork.thecultcast.com to unfork your support!

Stories

Phones are going to the Moon on Artemis II

https://appleinsider.com/articles/26/04/02/iphones-are-going-to-the-moon-on-artemis-ii

Tim Cook Says iPhone Launch Was His Favorite Apple Moment in 50th Anniversary Interview

https://www.macrumors.com/2026/04/01/tim-cook-50th-anniversary-interview/

iOS 27 Rumored to Feature Keyboard Upgrade

https://www.macrumors.com/2026/04/01/ios-27-upgraded-keyboard-rumor/