Stacking Growth | The B2B Marketing Podcast cover image

S2 E44 - Annual Demand Planning: A Framework

Stacking Growth | The B2B Marketing Podcast

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How Do You Measure Your High Intent Revenue Opportunities?

I always like to look at pretty much four main things, and the different jst sort of ways of visualizing that data. So what, you know, how many closed one opportunities do i have? How many net new logos do I have? And then i like to look in a quarterly and a month over month view. The level below that is going to be your high intent a hand raisers, your high intent conversions. Those are really the key pieces that you want to be watching as a marketer.

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