Is This Not the Answer That You Expect?

A lot of companies try and use a paid ad and an image to decide which value proper messaging works the best. When in reality, especially at your stage pre-product market fit You should do what katley and i talked about in the previous question,. And get the qualitative feedback and you validate it in that way. Then you have hypotheses that you go and test with net new customers in like a sales or a market research conversationAnd then once you have the actual messaging, you probably want to move that into us like into some level of a sales test.