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The One Where We Start At The Beginning - I Love Marketing With Joe Polish And Dean Jackson - Episode #1

I Love Marketing

00:00

How to Get People to Invite You Over to Their House

"It's another form of, you know, sifting, sorting, and screening," he says. "What can you do in that communication to get them to invite you over to their house? Or if you own a restaurant, what can you do toget them to come into your restaurant?" He adds: "All of those things where you're now getting somebody off of the web and into your office or into your restaurant and into a relationship with you."

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