What's the Conflict in the Story?

You're not going to post 80 pictures to Instagram of your trip because nobody wants to sit around and just look at you taking pictures of stuff. But if you want a helicopter tours, we talked about last week and that helicopter takes a hard right and you got video of you hanging out the side of the plane holding on to your wife's wife? Dude, everybody wants to see that. Now, how did that happen? Why wasn't she buckled in? Why did they pitch so hard? What's going on? How did you survive? See now all of a sudden we got conflict in the story and we need that conflict. And so as we talk about conflict, that's where