How to Set the Tone for Your Community

A lot of efforts around Gamification focus a little bit too much on the rewards part of it. People start thinking about How much freak can we give away and it's got to serve a purpose, right? I think people are doing what they're doing just so they can get a reward instead of really truly setting the tone for your community. If you spend in an order amount of see I got it there in an Ordinary amount of time and energy and money on swag then It really starts defining your community.