On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition
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