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178. Three Key Frameworks for Innovation in Design with Bob Moesta | Digital Transformation

The Innovation Engine Podcast

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How Does Our Product Fit Into Their Life?

Brikta: I've been able to coach ow a whole bunch of sales teams these days. And what i il alwas say, like, all my god, ther he have this promwork. An customers ghost to me. They just conse orgo in me, like, we have greater ineur action then we do do it demor we jus. It's not about you, eber. Once we saw the lhat ir, called you back, and we bought so i abaselysil you keep thinking, it' about you.

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