The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
B2B Growth
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Content Marketing - Focus on an Audience Goal Instead of a Revenue Goal
Focus on an audience goal instead of a revenue goal. Give your email newsletter team, just say, I don't want to talk about any revenue generation or KPIs on the sales side until you hit 10,000 opt in subscribers. And then when you get to that point, you can look at it and say, okay, well, maybe now we can start to put on the monetization. It just works a heck of a lot better.
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