Is Custom Audiences the Best Way to Go When You're Just Beginning Your Facebook a Journey?

So i want to go back to something you said earlier. You were talking about really digging into the ideal customer, all their characteristics and all that is. You would set up a custom audience for that, right? Because a lot of people, or a lot of the coarse creators that on are listening to the show, they might not have a really well established facebook page. So is custom audiences the best way to go when you're just beginning your facebook a journey? Well, first of all, the word you're using is wrong, but it's the word that i the same word i use again, facebook has the most confusing, the most confusing terminology for things.