Why People Hate Losses More Than They Like Gains

June 13 (Bloomberg) -- Bloomberg View columnist Barry Ritholtz interviews Professor Richard Thaler of University of Chicago Booth School, Thaler is the director of the Center for Decision Research, and is the co-director (with Robert Shiller} of the Behavioral Economics Project at the National Bureau of Economic Research. Thaler has written several books and published a number of articles in prominent journals such as the American Economics Review, his latest book is called Misbehaving. They discuss behavioral economics. This interview aired on Bloomberg Radio.

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