ACCC sues Coles over 'Down Down' discounts

When Coles told you that prices were “Down Down”, were they really? 

That’s a matter now before the Federal Court with the competition watchdog, the ACCC, arguing consumers have been misled and it needs to end. 

Today, consumer affairs reporter Michael Atkin on what we’ve heard in the case so far and how Coles defends its practices. 

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Michael Atkin, ABC consumer affairs reporter