S2 E45 - Growing Your Business Through Customer Conversations
Stacking Growth | The B2B Marketing Podcast
00:00
Are You Having Too Many Assumptions?
Ungaded content gives away all that information, exposing the product and allowing them to have their own product demo. You give that to the buyers in a way that, you know buyers want to buy, and it shortens your sale cycles. Michael: "There's a lot of assumptions around the intent that a buyer has when they want to see a product or but i think it's important to understand that there's a difference"
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