Irish jewellery designer Chupi: 'The divorce ring is a whole new category'
Inside Business with Ciaran Hancock
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How to Start a Digital Luxury Brand
Luxury brand has a store in Dublin and plans to open flagships across the UK. You can try on rings using your phone or from an appointment anywhere in the world. The average price tag is around 25,000 quid - so we are significant. We would be really interested in people's journey when buying jewelry.
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