The Value of Evergreen Webinars

I hear quite a bit of people either messaging me or talking about trying to create evergreen content that builds this nice everlasting sales funnel. And so when it comes down to it, like producing a one webinar a week, for some people feels like a lot. I work with a company of $4 million, our SaaS company, that is put out a webinar every week with over 500 people on each one. They have three people on their marketing team and their CEO runs the webinar. It's possible, and you just need to be committed to it. The entire process is the value, not just the recording of one piece of content.