The Dynamo
Designing the Revolution
00:00
The Importance of Clarity in Mobilization
The hard architecture is softened through the sociability design at every stage. It's like you've got the branch and then you're covering it with all these leaves, which obviously humanizes the whole process. The broader context here is you've got clarity. This is what I'm trying to achieve. We're trying to get 2,000 people to go to London. This is how we're going to do it. This is your role in it. Not in 20 pages, but in two pages. People don't need to know the details. They want to know broadly what the plan is and their role in the plan. Don't think about the one meeting and the one person. Think
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