The Climate Campaign | Alastair Campbell
Planet: Critical
00:00
The Importance of a Good Campaign Strategy
When I think of the action that needs to be taken, I think of an ecosystem. So there's the visible part and that tends to be the Quonkul hippies on the street. But then there's lots of other people who are working, you know, who are trying to get closer to power. And it has to go back to the point of my note, it has to be messaging that speaks to a much wider audience than those who are already with you. That's my point. The danger of the kind of hippie on the street approach is that you want to be.
Play episode from 39:59
Transcript
