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Why You Make the Choices You Make & The Upside of Being Selfish

Something You Should Know

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Why You Shouldn't Make Those Decisions All the Time

There are decisions that you make all the time that you t already decide what you want. We have done work where we actually work with a large, a german auto company, and they always picked the cheapest, least expensive option. But lots of people wanted bigger engines and better seats. When we worked with them to change the defaults they found that consumers bought more expensive cars but they were also more satisfied. And fortunately for them, they made more money.

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