EYL #235: CEO of AfroFuture on Doing Business in Ghana, Court Battle with Coachella, & African Opportunities
Earn Your Leisure
00:00
How Twitter and Uber Worked Together to Create a Partnership Program
"We understood where they were coming from, the age range, their spending capacity. We had feed surveys from them about what was good, what was bad," she says of Essence attendees. "The goal is to get a place where we can block off the whole thing and really kind of be able to put more money into it"
Play episode from 47:58
Transcript
