You Make Bacon Part of Breakfast?

Edward Bernays sent out a letter to physicians and inquired about, well, should. a person eat a light breakfast or a hearty breakfast? I mean, again, I'm distilling that. Most of these doctors said, yes, a hearty breakfast. They should definitely eat that. And they actually cited eggs and bacon. But the whole reason he got this gig was because pork manufacturing and pork livestock companies couldn't sell it.