Why Case Management Matters for CX

What does it take to build AI for customer service that improves real customer outcomes instead of just sounding intelligent? In this podcast hosted by Boston New Technology CPO Shweta Agrawal, Microsoft Product Lead Madhuri Somara shares how her team is building AI-powered case management solutions that automate routine work while keeping humans in the loop for judgment and empathy. She discusses designing AI systems that increase resolution speed, surface transparency in decision-making, and elevate the overall customer experience in complex service environments.