Enterprise hackathons to align champions and buyers

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why PLG and enterprise should operate as one funnel, and how AI should eliminate low-value work while preserving creativity and authenticity.

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