2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.
Plus, some feedback from last week’s episode on using AI.
My Biggest Success
This was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!
Biggest Failure
My Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:
- Going to stop publishing on Medium in 2025
- Shutting down my membership
Lessons
- Know your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.
- Don’t discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,
- Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.
Links
- (00:00) - Intro
- (01:32) - My Biggest Success
- (06:01) - My Biggest Failure
- (09:34) - Social Media is Fracturing
- (11:30) - 3 Lessons from 2024
- (16:25) - Feedback on Using AI
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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep
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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
