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193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION

The Innovation Engine Podcast

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Is There a Big Idea?

BBC spent $80 million on a project to digitize all of the BBC's content. The company ended up with almost nothing to show for it, says Andrew Keen. Keen: "Big projects that are launched with this huge bang, big machines, lots of uncertainty" Do your thinking and experimenting first before you launch them, he advises.

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