Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz
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Last Chance Ads - How Do You Handle Themselves?
Last chance ads are something that you should start running at the tail end of the sale, which might account for a great deal of your return on ads ban and maybe your revenue. If it's not working, figure out why is it not working. It comes down to hit maps, feedback from your customers and everything. And this comes every time you do an optimization. Map it out to before-the- click and after-the-click. And then you'll be able to drill down, okay, the issue specifically there, now I know what to do.
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