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Black Tech Green Money: Marketing Strategist Mahdi Woodard on Growing Your Socials, Making Money with Instagram, and Knowing What To Post

The Breakfast Club

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Harnessing Social Media for Small Business Success

This chapter focuses on effective social media strategies for small businesses, emphasizing brand awareness and engaging content over immediate sales. It discusses the importance of understanding and segmenting one's audience, sharing personal founder stories, and the balance between niche marketing and broader representation. The speakers also highlight the significance of consistent posting for visibility and the unique marketing challenges faced by Black entrepreneurs.

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